How to Market a Bookkeeping Business
- Sep 14, 2019
With the infiltration of technology in our lives and different free bookkeeping software, people have now started to rely on these options rather than looking into professional bookkeeping businesses. However, when books are kept by hand with concentration and honesty, the work is much better and much more organized.
Hence, as a bookkeeping business to get more clients, market your services to a wider group of people and run your business smoothly by following the below-given tips as well. However, if you run a business and require professional bookkeeping services then explore MP professional bookkeeping.
- Identification of Audience and Niche
When you know exactly whom you want to target then you are able to design your marketing strategies according to them specifically. For example, if you want to target smaller businesses, then your aim should be to find a way to reach owners of small businesses and offer them advantages according to their specific businesses. To do so, you can look at other bookkeeping services that have been running for far longer than you and explore how they narrowed down their customer niche and audience, and try to create your own similarly, and specifically market to them only.
- Create a Website
With technological advancements, it is always best to use the Internet to your benefit. Use the Internet and create a website for your business and the bookkeeping services you offer. This way, potential clients would be able to search for your business, what you offer, the resources you have and how you are the perfect fit for their business. By doing so, you are putting yourself out there for clients to find out more about you, explore the offerings and eventually contact you.
- Social Media
In today’s world, social media is the strongest marketing tool for businesses to promote themselves. Businesses that never would have worked previously have now transformed into large corporations with the help of social media. As a new emerging business, post about your business on various groups, use Facebook and Instagram promotion and promote your business heavily so people can find out about your business and its existence. Get your customers to write reviews about you online, as that influences people greatly to explore your services upon recommendation of others.
- Referral Program
With small businesses, referral programs can be a huge hit. If you set a small prize for a referral then people will firstly use word of mouth, another excellent marketing tool, and secondly, they will be able to avail something which benefits them. So for instance, if you were to offer a free week of bookkeeping for every other client that approached you through a referral, this chain will only continue to build in the long term and many small businesses would then become your permanent clients if satisfied with your services.
One of the most important things in marketing is to get feedback from the customers. Ask them what you are missing out on. What is that they would like you to offer? By asking such questions, you can expand your services which will lead you to gain more clients as you will begin to offer what they require from a business.