Back in times when reviews on the internet were not paid attention to and there were no such platforms where consumers could share their experiences with the world. After digitalization and the liberty of speech, customers are at power. Consumers feel responsible for sharing their experience after utilizing services or products, in order to spread awareness.

Good organizations are leveraging from positive feedback of their customers whereas those organization who fail to maintain their offerings are negatively affected. The power of word of mouth cannot be neglected in this era where everyone is active on social media.

1. Revenue generation

Most of the time individual’s research well on the internet and read reviews about the product or service before buying them. This shows that if prevailing customers are posting positive reviews about your business then there is a great possibility that it will attract new customers. Even if they do not continue to be regular customers, they will defiantly try it for once. On the contrary, reading negative reviews will surely restrain them from spending money on the purchase. In either scenario, your revenue will increase or decrease depending upon the review.

2. Perception of the audience

The thousands of dollars you have spent on creating a perception about your business can go in vain because of the negative online reviews. Online reviews will reshape the perception about the business in no time, the moment the audience reads them they will certainly build alter their perception depending upon the type of review. Your content management team can help you reshape opinions by posting positive content on social media platforms.

3. Marketing campaigns

Each year a business spends thousands and thousands of dollars on digital marketing campaigns to attract new customers as well as promote their organization. In some cases, organisations fail to deliver the right message and they are critically reviewed by the audience. Each time a bad review is posted it alters the perception of the reader and this could turn out to be more bad than good for the company.

4.   Transform the reputation

You cannot underestimate the power of online reviews, either positive or negative both can greatly alter the reputation of any business. This effect is reflected in local as well as international market. In case negative reviews on the internet are harming your reputation in the market, you can always reach out for help from an online reputation management agency. All you need to do is contact them to explain the situation your business is facing and hire them for a solution.

5.   Business activities

If an organization is taking initiates such as corporate social responsibility activities, it indirectly builds a force of influencers who speak positively about their business because of their contribution towards the environment. It turns out to be a free promotional tool and helps in bringing in customers who associate to their cause.